YouTube offers creators millions to not work with Netflix

YouTube is reportedly offering some top creators millions of dollars to keep their content exclusive to the platform rather than publishing on Netflix, underscoring the growing competition among digital video platforms for top-tier online creators.According to Bloomberg, there…

The payment would come in a couple of different forms. YouTube has discussed directly financing some programs, and it has also offered to allot a portion of major brand deals to creators. Though YouTube hasn’t finalised deals with any creators, it is close an agreement with…