Sales Are So Low, California Wineries Are Burning Their Vineyards
2 sources·Updated July 30, 2026

Covered by 2 sources
- Daily Mail News·6h agoCalifornia wineries are now BURNING their vineyards after slump in sales caused by healthy living and switch to trendy drinks like spiked seltzer
Many Californian wineries have burned their vineyards following extremely low sale margins caused by healthy living and shifting popularity.
Read at Daily Mail News → - NYT Homepage·17h agoSales Are So Low, California Wineries Are Burning Their Vineyards
The rise and fall of pinot noir symbolizes the larger struggles of the wine industry as younger generations turn to other beverages.
Read at NYT Homepage →




