PwC published ‘thought leadership’ reports marred by AI hallucinations
2 sources·Updated July 29, 2026

Covered by 2 sources
- City A.M.·18h agoPwC thought leadership reports ‘100 per cent AI generated’
The Big Four giant PwC has been found to have published four ‘thought leadership’ reports that show a pattern of irresponsible AI usage, including hallucinated citations and fabricated claims. A probe by GPTZero, a company that makes AI detection software, focused on four…
Read at City A.M. → - Financial Times·23h agoPwC published ‘thought leadership’ reports marred by AI hallucinations
Big Four consultant is latest firm found to have produced slapdash work while marketing expertise on the technology
Read at Financial Times →
