Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit
2 sources·Updated September 29, 2026

Covered by 2 sources
- Variety·2h agoPrime Video International Boss Urges TV Industry to Embrace AI: ‘It Doesn’t Replace Imagination, It Amplifies It’
Prime Video international boss Kelly Day has urged the TV industry to embrace change, including AI. Speaking at the Royal Television Society convention in London, Day, who is VP for international at Prime Video and Amazon MGM Studios, listed the ways that AI is being used to…
Read at Variety → - Deadline Hollywood·2h agoAmazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit
Amazon’s Prime Video international chief has unashamedly thrown her weight behind the power of artificial intelligence and its use in Prime Video content. Addressing the RTS London Convention, Kelly Day said the controversial tech “brings down costs meaning more stories can be…
Read at Deadline Hollywood →


