Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months
3 sources·Updated August 11, 2026

Phoebe Gates Sophia Kianni
Covered by 3 sources
- TechCrunch·7h agoPhoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months
Phia, the shopping startup co-founded by Phoebe Gates and Sophia Kianni, is once again under fire for its alleged business practices.
Read at TechCrunch → - Inc Magazine·7h agoPhia Touted Elevenfold Revenue Growth. Now Reports Say Its Founders Knew It Was Claiming Sales It Didn’t Drive
Internal messages show Phoebe Gates and Sophia Kianni knew months before Phia’s $35 million Series A that its affiliate technology could take credit for purchases it may not have generated.
Read at Inc Magazine → - Bloomberg Business·8h agoBig Take: The Controversy at Phoebe Gates’ Phia (Podcast)
The online shopping app Phia raised over $43 million and captured media attention for its A-list investors and its high-profile co-founders — Phoebe Gates, daughter of Bill Gates, and her college roommate and podcast co-host Sophia Kianni. But Bloomberg reporting suggests that…
Read at Bloomberg Business →

