Nirmala Sitharaman's Gen Z outreach: Public sector banks need to be more ‘cool’
2 sources·Updated August 19, 2026
Covered by 2 sources
- Business Today IN·16h ago‘Please get some young people to...’: Nirmala Sitharaman asks PSBs to make banking ‘cool’ for Gen Z
She asked PSBs to understand what drives that perception and find ways to make their services more youth-friendly.
Read at Business Today IN → - Hindustan Times India·21h agoNirmala Sitharaman's Gen Z outreach: Public sector banks need to be more ‘cool’
Nirmala Sitharaman has asked public sector banks to launch a month-long ‘Banking for Youth’ campaign starting October.
Read at Hindustan Times India →