NHL's 'Hot for Hockey' campaign ends after not-so-hot reception
2 sources·Updated October 6, 2026
Covered by 2 sources
- Inc Magazine·8h agoThe NHL Launched A Weird ‘Hot For Hockey’ Romance Audiobook Campaign. Here’s What They Got So, So Wrong
The NHL tried to cash in on Heated Rivalry and Off Campus with romance audiobooks about real players. Fans saw right through it.
Read at Inc Magazine → - CBC Top Stories·13h agoNHL's 'Hot for Hockey' campaign ends after not-so-hot reception
A series of audio stories, released as part of a new NHL marketing campaign and presented like popular hockey romance novels, is no longer available on Spotify after drawing widespread criticism.
Read at CBC Top Stories →
