Morrisons vows new price pledge on hundreds of groceries to stave off competition against UK supermarket rivals

Morrisons has pledged to match prices with its rivals on hundreds of products, as the debt-ridden grocer ramps up an emerging price war between UK supermarkets. The private-equity-owned supermarket has vowed that 500 of its “everyday essentials” will not be found cheaper at any…

It comes two years after the supermarket first launched a price match against hundreds of Aldi and Lidl products