Liverpool agree record £60m-a-year shirt sponsorship deal with Turkish Airlines
2 sources·Updated September 8, 2026
Covered by 2 sources
- The42·6h agoTurkish Airlines will be new Liverpool shirt sponsor in €350m deal
New deal is believed to be the most lucrative purely front-of-shirt agreement in Premier League history.
Read at The42 → - Irish Times Sport·7h agoLiverpool agree record £60m-a-year shirt sponsorship deal with Turkish Airlines
Deal may be most lucrative in Premier League history, with Turkish Airlines replacing Standard Chartered from 2027
Read at Irish Times Sport →
