Justin Langer: Sport sells because it’s reality TV & no one knows the ending — that’s why BBL is hot property
2 sources·Updated September 4, 2026
Covered by 2 sources
- The West Australian·14h agoSport sells because it’s reality-TV where no one knows the ending and that’s why the BBL is hot property
Kerry Packer’s revolution ended up being good for cricket, but it was good for cricket because the game eventually took the money and kept its soul. That’s the test, writes Justin Langer.
Read at The West Australian → - The West Sport·1d agoJustin Langer: Sport sells because it’s reality TV & no one knows the ending — that’s why BBL is hot property
Kerry Packer’s revolution ended up being good for cricket, but it was good for cricket because the game eventually took the money and kept its soul. That’s the test, writes Justin Langer.
Read at The West Sport →
