Instagram changes logo for first time in a decade. It sucks.

The redesign replaces the platform’s familiar cursive lettering with a hybrid style that combines more conventional typography with script-inspired curves. Elements of the letters, including the “s”, “r” and “g”, retain a distinctive stylised treatment.

The social media giant says it was time for a sharper and more modern look after a decade.

Instagram is redesigning its decade-old wordmark, and the new design is certainly a choice. For about the last ten years, the Meta-owned social media app has had a wordmark with a cursive-style font. That’s changing now, according to Instagram head Adam Mosseri, who shared the…