Instagram chases YouTube with a push for longer, widescreen videos
2 sources·Updated October 27, 2026

Covered by 2 sources
- Smart Company AU·3h agoInstagram takes on YouTube with 90-minute videos, and Aussie brands are ready
Move over, YouTube. Instagram is testing 90-minute videos, and Aussie brands are already plotting how to cash in.
Read at Smart Company AU → - The Verge·16h agoInstagram chases YouTube with a push for longer, widescreen videos
Instagram is announcing a big push into longform horizontal video, which the platform is calling "Features." Instagram boss Adam Mosseri has been against doing longform video on the platform "for a long time," he says in a six-and-a-half-minute video (here's the widescreen…
Read at The Verge →





