How the pro-nicotine ‘wellness’ movement rebranded an addictive drug
2 sources·Updated September 23, 2026
Covered by 2 sources
- Phys.org Science·17h agoHow the pro‑nicotine 'wellness' movement rebranded an addictive drug
An ironic development emerging alongside the "Make America Healthy Again" movement is the portrayal of nicotine as a wellness and performance-enhancing product. Across social media, podcasts, wellness communities and tech startups, prominent wellness personalities and other…
Read at Phys.org Science → - The Conversation US Health·1d agoHow the pro-nicotine ‘wellness’ movement rebranded an addictive drug
The movement is focused on the idea of 'clean' nicotine use, such as pouches, which don't contain tobacco. MoleQL/iStock via Getty Images Plus An ironic development emerging alongside the “Make America Healthy Again” movement is the portrayal of nicotine as a wellness and…
Read at The Conversation US Health →
