Hello Kitty maker cuts ties with Japanese spy drama after China backlash
2 sources·Updated October 29, 2026
Covered by 2 sources
- Guardian World·20h agoHello Kitty company cuts ties with Japanese spy show after China outcry
Sanrio ends association with TV drama Vivant after China says portrayal of ruthless Chinese agents is ‘deliberate smear’ The company behind the successful Hello Kitty franchise has apologised and ended its commercial tie-up with a Japanese TV drama after Chinese state media and…
Read at Guardian World → - BBC Business·1d agoHello Kitty maker cuts ties with Japanese spy drama after China backlash
Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.
Read at BBC Business →
