FSSAI firm on energy drink crackdown despite Pepsi, Red Bull protest
2 sources·Updated July 27, 2026
Covered by 2 sources
- The Print Economy·16h agoBeverage makers fail to get any relief from FSSAI on energy drinks misbranding
New Delhi, Jul 27 (PTI) Food regulator FSSAI has provided 90 days to beverage companies, including PepsiCo and Reliance Retail, to comply with its order to remove the misleading ‘energy drinks’ claim from their products, according to sources. On July 1, the FSSAI had issued…
Read at The Print Economy → - Business Standard·20h agoFSSAI firm on energy drink crackdown despite Pepsi, Red Bull protest
The move has triggered a standoff with companies, who fear removing the category label could damage brands built around instant-energy claims and disrupt sales
Read at Business Standard →
