Apple holds 65% of the premium smartphone market as segment reaches record high

As each year goes by, Apple is capturing more and more of the market. Now, a new study indicates that the Cupertino tech giant had 65 per cent of the premium smartphone market in the first half of 2026. The study comes from the well-known Counterpoint Research and its Handset…

Counterpoint Research says Apple captured 65% of the premium smartphone market in the first half of 2026, as the segment grew to a record 29% of global smartphone sales. Here are the details.