Amazon and Microsoft pivot cloud gaming strategies to target different players

Amazon is bringing Luna to the Prime Video streaming service, while Microsoft will test an ad-supported streaming of titles that people own.

The new strategy that Amazon gaming exec Jeff Gattis talked to The Verge about last month is getting clearer now that Prime Video has added a new Games tab on Fire TV devices. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it's aiming at the…