Advertising like Sydney Sweeney’s Novig campaign teach women to see themselves as objects
2 sources·Updated October 13, 2026
Covered by 2 sources
- Inc Magazine·13h agoPowerade Fires Back at Sydney Sweeney’s Controversial Novig Ad With a Bold Message of Its Own
How the sports drink brand took Novig’s ‘Just Sports’ slogan and turned it into a high-profile statement on women’s athletics.
Read at Inc Magazine → - The Conversation CA Business·14h agoAdvertising like Sydney Sweeney’s Novig campaign teach women to see themselves as objects
In a recent advertisement for Novig, a U.S. sports prediction market and trading platform, actor Sydney Sweeney appears nearly nude, using sports equipment as props to cover various parts of her body. The visual plays on the campaign’s tagline — “Just Sports” — and hints at the…
Read at The Conversation CA Business →